Direct response is an industry, marketing. It's constant change and it's keeping things fresh. One of them will outperform the other. What are the key phrases that you guys use that work for you? Call now, obviously. Buy now,. Try now. You know what I mean? How big is a risk removal clause? Enormous. Is it a 20% difference, a 40% difference? At least a 25%. And then what are the rate of people who are actually calling and wanting their money back after a little while? Oh, less than 10%. Got you.
As anyone who's ever bought a set of kitchen knives at 2 a.m. will tell you, infomercials are selling machines. And in this podcast, you'll discover exactly how and why they work so well. Donald Miller talks with infomercial producer Jonathan Davis to uncover the secrets of getting people to take action and respond. Apply these proven strategies to your own marketing, and you'll get more people saying YES when you ask them to buy, inquire, or get involved.
Visit http://buildingastorybrand.com/5 to get an unedited version of the interview with Jonathan Davis, along with a video of Don's website critique.