Sam Chaudhary is the co-founder and CEO of ClassDojo, a multi-product education platform used in 95% of U.S. schools and over 180 countries globally to connect teachers, students, and families. In this episode, Sam shares the full arc of building ClassDojo, from early skepticism about education and a failed group-making tool, to creating a communication platform loved by millions.

In this episode, we discuss:

Why ClassDojo was built for consumers (teachers, students and parents) instead of schools
How ClassDojo grew entirely by word-of-mouth
Sam’s unusual approach to building multiple new businesses
The founder mindset required to build an industry leader
Why relentless resourcefulness is an underrated skill
And much more…

References:

Where to find Sam:

LinkedIn: https://www.linkedin.com/in/samchaudhary/
Twitter/X: https://x.com/samchaudhary

Where to find Brett:

Timestamps:

(01:36) Why education is a “bad market”

(02:52) Why enterprise education is broken

(03:35) Building for families, not schools

(06:53) Early challenges and insights

(09:45) Sam’s unusual background

(11:42) Meeting co-founder Liam at a hackathon

(13:22) Getting into Imagine K12 with a group-making tool

(19:47) The conversation with Reid Hoffman that changed everything

(21:52) Building a network to reach more families

(23:30) Scaling by building a community

(33:18) Designing for delight and word-of-mouth growth

(40:09) Launching the first monetization feature after 7 years

(41:35) How to pick markets and when to go broad

(46:04) The explosive expansion into the tutoring industry

(55:11) Creating safe online spaces for kids

(58:01) Harnessing AI in education

(59:52) Lessons from ClassDojo’s playbook

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Outro

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