2min chapter

Matt Kelly | The Midnight Pod cover image

From Broke & Bored to Agency + Brand Group Owner at 26 - Adam Power | The Midnight Pod Ep 51

Matt Kelly | The Midnight Pod

CHAPTER

Branding

When I was fully in EECOM with the agency, we'd always... We'd just talk to the clients about everything outside of the pay of traffic or email marketing or Facebook ads. And like, throw COVID and still to this day we're doing mega fucking revenue for some brands. So I was like, it just made more sense for me to transition and to have my own brand. The ones that are good have like creative vision or creative, like someone's creative. You've got to be a fashion designer. It's also complex, it's a complex niche. Sizing, skews, it's just complex. Especially starting a brand. But they start that no.

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