2min chapter

Decoding the Gurus cover image

Interview with Helen Lewis on culture wars and religion, that Jordan Peterson interview, and gurus generally

Decoding the Gurus

CHAPTER

Are Your Competitors Doing It Better Than We Should Be Doing It?

The podcar is a new series on BBC Radio 4. The show focuses on helping small businesss to get off the ground and grow. This week, we look at how they target their audience with key words. Are you quite selected with key words or do you take a broad approach? Share your thoughts in the comments below.

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