GTM Live cover image

120 - Switching from Sales-Led to Product-Led Growth | Dave Rigotti

GTM Live

00:00

I've Seen a Lot of Silos Between Marketing and Growth

Growth is responsible from free trial to paid. Customer marketing would actually be in product or growth like that's just like lodging what it would make sense. When youave not tat motion, because markings irs going to drive a bunch of shit into the free trial form. And so it's almost the exact same thing when you have these divided lines, without a line across the overall outcome. The wild west right now for how you establish, youre your product led set up.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app