7min chapter

The Duct Tape Marketing Podcast cover image

How Company Culture Became Overused

The Duct Tape Marketing Podcast

CHAPTER

The Impact of Company Culture on Performance

This chapter examines how company culture influences employee perceptions and organizational effectiveness, highlighting the importance of hiring and promotion practices. It also discusses the role of individual behaviors in shaping culture, and emphasizes the need for a supportive work environment to enhance employee satisfaction and brand strength.

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