2min chapter

How I Built This with Guy Raz cover image

Brooklinen: Vicki and Rich Fulop

How I Built This with Guy Raz

CHAPTER

You're Going to Spend More Than You Bring In, Right?

Ani, twenty twentyle, let me ask you about that. When you bring on a lot of capital, that means a bigger marketing budget and a bigger, just a bigger budget to do more stuff. And it also means, for a lot of companies, you're going to spend more. You're actually not going to be profitable. Ani: We had an advantage, like, in hind sight, the fact that we were trained on a shoe string with no money to fund the business from the getgo. The bones the business and the union economics and the margins and everything were really, really good and built well because they had to be in the early days....

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