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4: The Impact Equation, Chris Brogan

Everyday MBA

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Building a Network of People Who Care About What You Say

In this episode of every day dash mba dot com, scott mc cane and chris brogen look at ways to differentiate. Chris suggests that for content to be successful, it must either entertain, inform or be useful. Scott also talks about how you can build trust with your customers through being more transparent,. And finally, consider how you can make information and events that are worth sharing.

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