Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Exploring Motivation: The Roots of Behavioral Science

This chapter examines the origins of behavioral science through the journey of a key expert, highlighting their early academic influences and the historical context. It delves into the complexities of motivation, offering insights on how situational factors and goal-setting impact personal drive. The discussion also includes practical strategies for enhancing motivation, alongside implications for consumer behavior in marketing.

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