Mike: There might be a disconnect here in our own, i guess, negativety towards the term goals and setting goals. In that we tend to set things called projects,. And they would say that like what we call a project that we're trying to accomplish here in the next month or two. I wonder if there's just a terminology difference there. Mike: The better approach is what donald miller is talking about here. You begin with the end in mind. What do you want your entire story to be about? And then from there, you can work backwards.