AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
6min chapter
155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Metrics & Chill - Predictable Growth for B2B
Account-Based Marketing (ABM)
This chapter discusses the core concept of Account-Based Marketing (ABM) and the importance of collaboration between sales and marketing to close target accounts.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode