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MLS exclusive on securing the Apple deal and Messi’s impact

StreamTime Sports

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Apple's Vision for a Collective Global Deal

We had a lot of very deep conversations with the incumbents, some of the traditional media partners and some of the tech companies that you are probably obvious to you. We wanted to be out in the marketplace and talk to everyone, and not because it was sort of like, we're desperate looking for something. Ultimately, we had, you know, a metaphor checklist, right? Global distribution, high quality broadcast,. A partner who could commit to a long-term partnership and market us  in the way that we think we want to remarket.

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