4B with Margit #7: Building Brand Communities
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Are There Kinds of Companies Where It Just Doesn't Make AnySense to Invest in the Community?
The most successful programmes tend to be things where you're not just posting to out of sea sell product. A great example is actually one of me and tina's od section r old classmates from business school, a trina spear at fig scrubs. Is it less important for b to c companies versus b to b companies? Like, are there any takers? Any any philosophies over here? I mean, my guess would be it's less critical for commodity driven market places like food delivery or transportation. Um, i don't know if community building would be helpful for those companies. Maybe, maybe not.
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