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17min chapter
Why Tubi CEO Anjali Sud thinks free TV can win again
Decoder with Nilay Patel
Innovative Strategies in SVOD Advertising and AI Integration
The chapter explores a unique SVOD platform's approach of focusing on existing content rather than costly originals, utilizing advertising for growth, and facing competition from Netflix and social platforms. It delves into challenges in traditional and streaming advertising, the shift to connected television, and the impact of AI on ad targeting and creation, showcasing opportunities for smaller advertisers. The conversation also addresses creators' struggles with platform trust and revenue, highlighting Tubi Studios' efforts to increase rates and prioritize fan engagement for unique storytelling.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode