#75 Rob Fraser — The Difference Between A $1M, $10M, and $100M Ecomm Brand
The Next Generation
00:00
How Did You Come Up With Socks?
Socks are a unisex product, so I didn't have to go huge size curves. So it's really just two sizes on in store and we offer socks on e-commerce. They're light, easy to ship; you can literally letter mail them as if you're like mailing an envelope. It's cost like two bucks to ship nationwide? And then there was all these kinds of things that were working out for the first couple of years before they started having fun. But when you start in a parallel business, like the t-shirts, the pants, they're way higher margin, way better yield for these businesses.
Transcript
Play full episode
