3min chapter

Thinkers & Ideas cover image

A New Way to Think with Roger L. Martin

Thinkers & Ideas

CHAPTER

Introduction

Roger lisois is a professor of meritus of strategic management at the rotman school, where he served as dean before. His new book suggests alternative mental models to the traditional ones in competition, stakeholders, customers and ravegy data. He has also been an adviser to many famous companies, including proctorand gamble, lego ford and others.

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