Why Double Audience Growth Doesn't Equivalent to Double Revenue Growth

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The massive ocean of traffic from Facebook was what delivered these numbers. It prompted adventure capitalists to pour, you know, hundreds of millions of dollars into digital media and the notion that if you're getting a billion users and each user is worth $100, like this is a lot of money. And were there people at the time who thought like, maybe this isn't sustainable? I think we now know when you write about in your book that some of the reason for this huge surge in traffic was because Facebook was trying to kill Twitter, right? Like Twitter was growing as a rival and Facebook was saying, well,you know, we can't allow them to overtake us.

A song featuring A.I.-generated versions of Drake and the Weeknd went viral — before being taken down by streaming services. Is censorship of A.I.-generated songs the way forward? Or can singers benefit from synthetic voices, as some artists like Grimes are suggesting?

Then, HatGPT: Kevin and Casey pull headlines out of a hat and generate their own takes on the news.

And Ben Smith, the former BuzzFeed News editor, discusses the end of the 2010s digital media era.

On today’s episode:

Ben Smith is a journalist and co-founder of the digital media company Semafor. He was a New York Times media columnist and the first editor in chief of BuzzFeed News.

Additional reading:

An A.I.-generated song made to sound like Drake and the Weeknd went viral before being taken down by streaming services.
Grimes invited fans to make songs using A.I.-generated versions of her voice.
Snapchat saw a spike in one-star reviews after users criticized its “My AI” feature.
Taylor Swift did not invest in FTX, the collapsed cryptocurrency exchange company.
Researchers turned a goldfish into a cyborg.
The Republican National Committee released an A.I.-generated ad slamming President Biden.
The U.K. blocked Microsoft’s $69 billion bid for the video game company Activision.
Ben Smith’s book, “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral,” is an origin story of digital media.
A BuzzFeed article set off a viral debate on the color of a dress.