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27min chapter
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology
Modern Wisdom
Balancing Innovation and Tradition in Marketing
This chapter explores the complexities of marketing psychology and the pitfalls of traditional business practices by emphasizing the importance of customer experience and brand loyalty. It discusses the unconventional decision-making styles of prominent business figures, particularly Jeff Bezos's 'two-way doors' concept, fostering a culture of experimentation. In examining Jaguar's bold transition to an upscale electric vehicle lineup, the chapter highlights the challenges in brand management amid evolving market demands and the significance of understanding consumer perceptions.
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