Modern Wisdom cover image

#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Modern Wisdom

00:00

Balancing Innovation and Tradition in Marketing

This chapter explores the complexities of marketing psychology and the pitfalls of traditional business practices by emphasizing the importance of customer experience and brand loyalty. It discusses the unconventional decision-making styles of prominent business figures, particularly Jeff Bezos's 'two-way doors' concept, fostering a culture of experimentation. In examining Jaguar's bold transition to an upscale electric vehicle lineup, the chapter highlights the challenges in brand management amid evolving market demands and the significance of understanding consumer perceptions.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app