Decoder with Nilay Patel cover image

Recode Decode: Index Ventures' Mike Volpi and Danny Rimer

Decoder with Nilay Patel

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Innovative Retail Experiences and the Mainstreaming of Sneaker Culture

This chapter explores the experiential retail strategies of brands like Glossier and Flight Club, emphasizing their role as community hubs that foster customer engagement. It also examines the cultural shift in sneaker culture, highlighting its rise to mainstream popularity and economic significance.

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