Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview
SportsPro Podcast
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Tour De France - The Biggest Storytelling Opportunity
I think what we saw was not just the publishers willing to actually invest in bringing those stories to the platform but also brands were interested in being associated with that content. Tour de France was a really interesting one. The line S's did an incredible job delivering that storytelling opportunity they really really took the bull by the horns basically. We have so many events happening and not just obviously the men's World Cup is happening in November but we have the women's rugby World Cup as well. There's a huge opportunity to continue that momentum.
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