2min chapter

On Branding Podcast  cover image

The Copywriter's Handbook with Robert W. Bly

On Branding Podcast

CHAPTER

Copyright - How to Write a Great Copyright Offer

"What's the motivation for them to respond and fill in your form and click or call now instead of later?" "The page lay out must be very unclattered. Must be easy to follow, is it? You understand you should break things down into smaller pieces," he says. 'And yo, need to capture list'

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