How to Optimize Your Supply Path in 15 Minutes -- Dan Greenberg // Sharethrough
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Programmatic Ads
Google is the dominant player, owns somewhere between 50 to 70 % of the market share. When you're thinking about progamatic advertising through their at exchange. There's 30 other at exchanges that are relevant. But when you're spending through programmatic you need to be able to evaluate what your performance is on the level of each of these exchanges. And i'll add one last comment here that really, i think, brings into te focus as to why this matters.
Play episode from 22:46
Transcript
