The Relationship Between Renter and Resident

You're thinking of your residents through these services as holistic people, not as renter people. And so that's why when you look at it more holistically, yeah, it takes a little more work. It's a little more nuanced and that sort of thing, but you can codify and systematize these things. We're hyper focused on renewal ratio, lowering turnover rates; our same store turnover rate is 35% which is anywhere from 15 to 20% lower than the market based on national apartment association data. So it very much works.