How To Split Subscription vs One-Time Purchase Conversions for GA and Facebook + Installing Google Optimize for Speed
Conversion Tracking Playbook
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The One Time Versus Subscription Order Split in Shopify
On a legacy checkout where you are sending users through an offsite checkout, let's just use recharge as an easy example here. So we'd actually send two events even though it was just one purchase. And that same process we would implement, maybe not as frequently as Facebook, but for Google ads as well is have separate conversions. That really gets into a lot of the marketers that might be listening or that you work with run with how you might apply that to your different campaigns and bidding strategies.
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