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Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Ecommerce Playbook: Numbers, Struggles & Growth
Understanding Incrementality and its Impact on Advertising Performance
This chapter delves into the concept of incrementality and its crucial role in evaluating advertising effectiveness. It highlights real-world examples of ROAS from platforms like Meta and Google, illustrating the difference between reported metrics and actual revenue, while emphasizing the need for deeper insights into marketing channel impact.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode