Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
Better Done Than Perfect
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How to Start an Interview Longer Than You Think
Always start with the story one, the story question. Remember that we are talking about alternatives, not other competition, competitor tools. Don't instantly ask questions about the past because people get nervous and they will lie to you unintentionally. Another very cool tip, it's a fancy one. I want to hide that from you. It's the, you need to be a little bit of a psychotherapist.
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