Navigating the Alternative Data Landscape

This chapter delves into SimilarWeb's role in the market intelligence sector, highlighting its focus on corporate clients and the significant opportunities in digital data. The discussion covers SimilarWeb's IPO, growth potential, and the evolving landscape of alternative data, emphasizing its intersection with both corporate entities and hedge funds. Additionally, the chapter examines global trends in alternative data adoption and the impact of cultural factors on its integration outside the US.