Staying True To Your Dreams with Blogilates & PopFlex founder Cassey Ho
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Navigating PR Gifting and Sustainability
This chapter explores the intricacies of PR gifting from the viewpoints of both influencers and brand owners, emphasizing the need for intentional product selection. The discussion highlights the environmental challenges posed by packaging waste in the beauty industry and advocates for more sustainable practices. Personal anecdotes and reflections on the importance of authenticity in partnerships further illustrate the complexities of modern influencer marketing.
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