Ecommerce Playbook: Numbers, Struggles & Growth cover image

Daily Ad Tweaks Are Wasting Your Budget

Ecommerce Playbook: Numbers, Struggles & Growth

00:00

Navigating Marketing Measurement Skepticism

This chapter addresses the doubts surrounding marketing measurement signals, focusing on incrementality and ROAS. It highlights the confusion caused by conflicting test results and the risks of basing strategic decisions on short-term performance indicators.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app