Video Games

Transmedia is becoming a strategy that can be more widely pas. I think perhaps it's just because video games as as grown up basically, right? So maybe it's the first cycle for them to really start pushing it and getting a new audience into it. If you've got a massive ip, it just makes sense to do it. That feels like a long game, though, if you're a small studio. But i think it is something you'll see more and more often in the future.

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