7min chapter

The Alternative Data Podcast cover image

The Fluid Markets Episode

The Alternative Data Podcast

CHAPTER

Challenges of Retail Investor Attraction and Customer Acquisition Costs in Consumer Finance

This chapter explores the difficulties of attracting retail investors and the high costs associated with acquiring customers in consumer finance. It highlights the shift towards an institutional sales strategy, focusing on hedge funds, and emphasizes the need for a product that allows investors to trade on their areas of interest.

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