Unsolicited Advice: Boeing & how to lead in a crisis
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Boeing's Shift from Quality to Financial Priorities
The chapter explores Boeing's historical focus on engineering excellence and the subsequent shift towards prioritizing financial performance post-merger. It discusses the impact of this shift on the organization's decision-making, highlighted by recent incidents such as doors coming off planes. The conversation emphasizes the importance of returning to the company's engineering roots, prioritizing quality over financial gains for sustained success.
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