2min chapter

The Why Factor cover image

Rhetoric

The Why Factor

CHAPTER

The Process of Compressing Your Talks

Even with all the modern tools we have at our disposal, it's as difficult as ever to lay out a big idea in a small space of time. The gettysburg speech was to minutes. There is no formula to doing this. Weu can think of the talk as a speaker tryed to persuade a group of people to come on a journey with her. That might mean showing that you see an issue the same way that they do or coming over as a human that they would like to hang out with.

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