Rhetoric
The Why Factor
The Process of Compressing Your Talks
Even with all the modern tools we have at our disposal, it's as difficult as ever to lay out a big idea in a small space of time. The gettysburg speech was to minutes. There is no formula to doing this. Weu can think of the talk as a speaker tryed to persuade a group of people to come on a journey with her. That might mean showing that you see an issue the same way that they do or coming over as a human that they would like to hang out with.
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