Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
Positioning with April Dunford
How to Position Your Company for Different Use Cases
The value we can deliver is the same, whether it's utilities or retail. We would always use a customer example that would map to the industry and the use case of the customerwe were sitting across from. The starting point was different, different competitors, but our differentiated capabilities were the same,. translated into the same value propositions.
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