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Bonus Episode: Barry Joins Bloomberg Hot Pursuit!

Masters in Business

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The Car Lovers Dilemma and the Success of Aston Martin's Formula One Team

The speakers discuss the struggle of car enthusiasts who must choose between a car's aesthetic appeal and its technological advancements. They specifically mention Aston Martin's stunning design but limited technological features, and how the history and Formula One involvement of Aston Martin attract new buyers. The chapter also covers the success and challenges faced by the Formula One race, including a manhole cover incident and staffing issues.

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