2min chapter

Clearer Thinking with Spencer Greenberg cover image

Learning and Goal-Setting (with Michael Simmons)

Clearer Thinking with Spencer Greenberg

CHAPTER

How to Use Data to Improve Your Marketing Strategy

CNN's John Sutter talks about his data-driven approach to writing books. He says he looks at bestseller lists, ad intelligence platforms and reviews on Amazon for inspiration. "It doesn't necessarily give you the definitive, but it just helps hone your and train your intuition"

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