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ICE Takes on New "Flashy, Brazen" Recruitment Approach

Brian Lehrer: A Daily Politics Podcast

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Public Persona: The Rebranding of ICE

This chapter examines the dramatic shift in ICE's operational ethos, moving from a discreet approach to a bold, public-facing strategy under political appointees. It highlights how flashy branding and eye-catching social media content are used to shape public perception and galvanize political support, leading to tensions within the agency.

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