73. How can brands make the most of Snapchat?
Future Proof
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Ad Creative - The Ability to Skip Forwards
Snapchatam has led with from the early days of snapchatam when it started to monotise, is the ability to advance and ad. We want to not disrupt a user's natural behaviour on the platform, by inserting ana was, you know, not possible to skip past. Orelevancy is a really key thing from an advertising targeting point of view. And one thing that we've launched earlier this year internationally had been an ad type called d p a, or dynamic product ads.
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