These are five essential traits you need to master in order to truly go all-in on your goals and purpose. I'm exploring the importance of operating at "Level 12," where intensity outweighs mere volume, and how building resilience through hardship can be a game-changer. I'll also emphasize the power of owning your focus by eliminating distractions and playing the long game for lasting success. You can challenge the norm by rejecting conformity and leading with your values.

CHAPTERS: 00:00 Introduction to Purpose and Success 01:33 Defining Personal Success 03:26 Five Traits to Master for Success 07:36 Operating at Level 12 17:38 Resiliency Through Hardship 29:55 The Importance of Focus 30:15 The Fear of Focus 31:33 Burning the Boats: No Plan B 32:10 The Myth of Serial Entrepreneurship 34:39 Lessons from Steve Jobs on Focus 35:22 The Hard Way to Learn Focus 36:59 Turning Down Opportunities for Focus 39:07 The Launch and Closure of Lost Supply Apparel 41:50 Rejecting Brand Partnerships for Clarity 45:07 Playing the Long Game 47:28 The Power of Delayed Gratification 52:20 Rejecting Conformity 59:23 Final Thoughts and Takeaways

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