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Top Real Estate Coaches on Marketing for Listings

The Tom Ferry Podcast Experience

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How to Be a Knowledge Broker

Christy: What do you ultimately sell as an agent? They're buying your expertise and the way you imparted it. I had a conversation with a gentleman recently who was abstaining from producing videos on social media, whereby he would have been positioning himself as a knowledge broker. If folks have a question, I'm going to be the person who answers it. And very, very soon you will be the definitive knowledge broker in your marketplace. Christy: You need to study the market. There are just four numbers I look at every day. The total number of active listings then has a nice little Google graph that they can drop into.

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