#80 – Dan Williams on How Persuasion Works
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The Backfire Effect and AI's Role in Persuasion
This chapter explores the backfire effect, where counterarguments may strengthen pre-existing beliefs, and critically analyzes the complexity of human persuasion. It discusses the potential of AI, particularly large language models, to aid in rational persuasion while also raising ethical concerns regarding manipulation and societal resistance. Furthermore, it examines the implications of fact-checking in influencing beliefs and its broader impact on public trust in a polarized society.
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