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Why We're Better With Some Threats Than Others (An Earth Month Re-Run)

The Happiness Lab with Dr. Laurie Santos

CHAPTER

Leveraging Biases for Environmental Action

This chapter discusses how cognitive biases can be utilized to address environmental issues effectively, showcasing studies that illustrate the impact of psychological cues on public behavior. It emphasizes successful campaigns and the importance of framing moral responsibilities to enhance public engagement in environmental activism.

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