272 - The Golden Age of Marketing is Now | Full Funnel Summit Keynote
GTM Live
00:00
Scaling Marketing
The revenue value of where you're at is an indicator, but it's not the trigger to scale marketing programmes. The first thing that you need to do is you need to collect customer insights which then drive experiments. Once you have experiments active in a couple of different channels, right? You're ging to be doing things. What are the positive signals that i get out of it? Positive signals, for me, initially, c m os were commenting on my posts. People were sending me d ms on linked in saying, hey, could you come do, like, talk about this with my team at my company? Would you come and speak on our lave event? Would you be
Transcript
Play full episode
