The Jason Marc Campbell Business Podcast cover image

The Secrets of High Ticket Sales with Adam Cerra

The Jason Marc Campbell Business Podcast

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Balancing Ethical Sales Tactics and Creating Urgency

The chapter explores the evolution of sales tactics, examining extremes from hardcore, shame-based techniques to modern sales as a service approach. It emphasizes the need for a balanced strategy integrating positive aspects of both methods. Discussions include creating urgency without manipulation, understanding lost sales opportunities for future success, and avoiding toxic behaviors like prioritizing immediate closure over building long-term brand value.

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