3 Books With Neil Pasricha cover image

The Best of 2021: Neil Pasricha curates courageous, candid, and colorful conversations

3 Books With Neil Pasricha

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Book Ads - It's Not in a Nutshell

"No one's ever seen an advertisement on TV or a pre-roll on YouTube ever for a book. Like it's just the size of the industry and the long tail of the amount of titles," he says. "When you read a book, when you read a comic, um,you're kind of activating your your mind, your sense of empathy ... All the all these things that would it's possible to get in a video game."

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