How to Create Awareness Content for Your Clients

When you're working with new clients and they don't have any content at all, content at all yet? Where do you start normally? So we sit down with our clients, we start working with somebody in our agency. We go, honestly, go through the six steps. And then what we do is we look at establishing the content pillars. Now awareness content is you're not selling, you're not giving advice, it's not advocate. Consideration content is that positioning content,. That's where you position yourself in the eyes of the ideal customer. Then if you're selling a service, it's more than likely a lead magnet rather than the service itself.

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