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(00:00) Intro
(02:35) Rob Lipsett’s New Training Routine
(06:46) Are Bodybuilders Actually Fit?
(09:18) How Rob Reinvented His Lifestyle
(16:09) Why YouTube is the #1 Platform
(21:52) Shift to Entrepreneurship
(25:30) Viral Content vs. Value Based Content
(30:39) Rob’s Views on Sobriety
(34:35) Designing a Freedom-Based Life
(39:00) Lean Business, No Debt, and Commission-Based Teams
(44:34) Rob’s Lean Business Philosophy
(48:50) Why Personal Branding Is Everything
(51:09) Benefits of Starting a Podcast
(53:09) How to Become a Content Creator
(59:09) The Benefits of Being a Content Creator
(01:03:17) How to Build a Loyal Audience
(01:06:03) Staying Relevant on YouTube for Over a Decade
(01:10:55) The One Thing AI Can’t Replace
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