John Defterios: The Render session was a really good session. I covered the breadth of what tools were thinking, I think, have been and can be. He says we need something that's one step more difficult than Instagram, Tumblr, Snapchat, Pinterest. Most of these tools for thinking look pretty arcane and a little daunting,. So he thinks finding that little sweet spot is important.
Recap of the Betaworks Tools For Thinking RENDER Conference discussion between Betaworks CEO John Borthwick and Jerry Michalski.