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EP 164 John Markoff on the Many Lives of Stewart Brand

The Jim Rutt Show

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The Hoe Catalogue - The Greatest Commercial Failure

Baldwin was amazing, and he was part of a cleque of people that steward picked up as his section editors. And those guys really sort of solidified the impact of the hoe catalogue in that way. Eventually did find someone to pass on much of the responsibility to. kevin kelly, another very interesting guy. Well, ye, they kevin ultimately became an editor. You know, it was reinvented as the coevolution quarterly. But then they realized that they could keep the coavolution quarterly alive by occasionally producing a version of the holer catalogue. The mistake came when they tried to produce the holder software catalogue, and that just didn't resignate

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