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I have a great idea, what do I do next?

ET Startup School

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The Importance of a Startup Name

WealthTech is very different, right? The banks as we discussed are operating at too large and too generic a level to actually try and take over that space. So I think these were the factors that contributed to saying let's do this with Qube. We want to exponentially create wealth for you along multiple dimensions of simplicity, ethics and quality. And we love the name because it's simple. It's not, people see the sign or they can use it as a generic name hopefully in the future as well. But nobody wants to tell you this because they don't make any commission from this. That's sizable. So we looked at the entire spectrum and we said we must solve this

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